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Dave Portnoy doubles down on Bitcoin despite deep losses

After watching his investment plummet from a $100,000 entry point to roughly $62,162, Barstool Sports founder Dave Portnoy has committed to holding his Bitcoin position even if the asset drops to zero, citing a long history of mistimed trades that taught him to stop panic-selling during market downturns.

Portnoy, who recently admitted on Fox Business that his crypto strategy has been consistently wrong, revealed he is currently down millions on his latest position. Reflecting on his 2021 experience, he recalled selling during a sharp decline only to watch the market recover immediately after. This pattern of selling before rallies has convinced him to remain stagnant regardless of current volatility. His skepticism toward his own trading instincts highlights a broader trend of retail investors struggling to navigate the current cycle, which has seen Bitcoin shed nearly half its value from an October high of $126,080.

While Portnoy holds firm, the wider market remains split on the future of digital assets. Bitwise CIO Matt Hougan recently suggested that the market is entering the final stage of its correction, predicting a new bull cycle driven by institutional players rather than retail sentiment. Conversely, figures like Robert Kiyosaki continue to forecast massive gains for Bitcoin and Ethereum, tethering their outlooks to the possibility of a global financial crisis. Portnoy’s commitment stands in stark contrast to his past, which includes high-profile forays into volatile projects like SafeMoon and the meme coin JAILSTOOL—the latter of which saw its market capitalization evaporate by over 99% after reaching a peak of $210 million.

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