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Base pivots to AI and finance after failed social media bet

Jesse Pollak, the creator of the Base blockchain, has conceded that a two-year focus on onchain social platforms failed to trigger the anticipated growth. Following a difficult first quarter in 2026, the network is abandoning its social-first strategy to prioritize trading, stablecoin payments, and AI-powered financial infrastructure.

Base pivots to AI and finance after failed social media bet

Pollak described the early months of 2026 as a "punch in the face," admitting he was wrong to bank on applications like Farcaster and Zora to drive mass adoption. While these products saw developer interest, they failed to scale into the primary engines for the network. As part of this strategic reset, Pollak is stepping back from the Base App to focus exclusively on the blockchain’s core development, including technical upgrades like Azul and Beryl. Responsibility for the app has been transferred to Jordan Fish, known as Cobie, who joined the ecosystem following Coinbase’s $400 million acquisition of his ventures.

The new roadmap centers on three pillars: trading, payments, and AI agents. The network plans to aggressively support tokenized stocks, meme coins, and application-specific assets. Simultaneously, it will push into automated economic systems, where AI agents utilize APIs and smart contracts to manage funds independently. This shift arrives as the broader stablecoin market faces intense scrutiny; analysts at JPMorgan recently warned that increased competition and revenue-sharing agreements could squeeze the profit margins of major players like Coinbase and Circle.

Pollak remains committed to the vision of Base as a global financial settlement layer. Despite the setback in the social sector, he maintains that the network has seen growth in decentralized exchange market share and payment volume. Moving forward, the developer support infrastructure—including the Base Ecosystem Fund and Base Batches—will be redirected to serve these new financial and AI-focused objectives.

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