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Insurers pivot to private credit as retail appetite wanes

A Marsh survey reveals that 57% of insurers plan to increase their exposure to private credit over the next two years, signaling a strategic shift toward institutional capital as individual investors pull back from the asset class due to liquidity concerns and mounting regulatory scrutiny.

Insurers pivot to private credit as retail appetite wanes

Large-scale institutional players are stepping in to fill the gap left by wealthy investors, who have recently sought to redeem shares amid fears regarding illiquidity and AI-related market risks. According to the data, 81% of firms managing over $25 billion and 73% of life insurers intend to bolster their private credit portfolios. This influx of capital targets a broader range of assets, including investment-grade direct lending, asset-based finance, and structured credit, moving beyond the traditional focus on private-equity-backed loans.

Despite the ready supply of capital, the sector faces an uphill battle to justify its valuation risks. Two-thirds of surveyed insurers flagged tightening spreads and shrinking premiums as primary concerns, while over half pointed to a decline in underwriting standards. Major firms are already adjusting to these headwinds; Blackstone reported that withdrawal requests at its flagship private credit fund fell early in the third quarter after a period of heavy redemptions. To manage exit pressures, firms like Ares and GCM Grosvenor are expanding into secondary markets, raising billions to acquire seasoned portfolios from those looking to offload positions. Meanwhile, regulators in Europe are beginning to investigate the deepening ties between insurance balance sheets and private credit, questioning the risk-transfer mechanisms inherent in these expanding financial structures.

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