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Intuit Acquires Sequence to Automate Revenue Management

Intuit is absorbing Sequence, an AI-native startup specializing in quote-to-revenue automation, to bolster its financial software ecosystem. By folding the Series A firm into its operations, the financial technology giant aims to eliminate manual billing workflows and manual spreadsheet reliance for its growing mid-market client base.

The integration is set to expand Intuit’s current financial intelligence system, specifically targeting the Intuit Enterprise Suite and QuickBooks Online Advanced platforms. This move shifts the company’s reach into new sectors, most notably B2B software and professional services, where complex billing cycles are standard. Intuit confirmed it will maintain support for existing Sequence customers while transitioning the startup's core technology into its broader service offerings. Financial terms of the acquisition remain undisclosed.

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