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Strive and Strategy bet on $3 trillion Bitcoin-linked credit market

Strive CEO Matt Cole envisions a $3 trillion digital credit market anchored by Bitcoin-backed securities, arguing that products like his firm’s SATA and Strategy’s STRC could capture a fraction of the $300 trillion global credit landscape while pushing the price of Bitcoin toward a $1 million milestone.

Strive and Strategy bet on $3 trillion Bitcoin-linked credit market

These income-focused instruments aim to bridge the gap between traditional yield-seeking investors and cryptocurrency exposure. Strive recently leveraged its SATA offering—a preferred stock carrying a 13% annualized dividend—to fund a $50 million purchase of 759 Bitcoin. Strategy executive chairman Michael Saylor has similarly championed digital credit as a vital income stream for the Bitcoin-bullish, with Strategy’s preferred shares currently outperforming various high-yield bond benchmarks in effective yield projections.

However, the strategy faces significant market friction. Both STRC and SATA are currently trading below their $100 par value, a trend that limits the firms' ability to issue new shares to finance further Bitcoin acquisitions. Strategy CEO Phong Le recently attempted to bolster confidence by purchasing $1 million of his company's stock, though analysts remain cautious. CryptoQuant recently signaled that Strategy may need to bolster its cash reserves by roughly $2.8 billion to ensure long-term stability, suggesting that the aggressive reliance on preferred stock to fuel treasury growth carries substantial balance sheet risk.

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