Gemini pivots to stocks with zero-commission trading rollout

The expansion allows eligible users to trade equities without brokerage fees, though availability remains limited in several jurisdictions including Texas, Illinois, and Massachusetts. To support this infrastructure, Gemini has partnered with Nasdaq for real-time market data, while Apex Clearing Corporation manages trade execution, clearing, and custody. This shift follows a strategic pivot by co-founders Cameron and Tyler Winklevoss, who are looking to diversify revenue streams beyond the volatility of spot cryptocurrency markets.

This move aligns with broader industry trends where crypto-native firms are increasingly encroaching on traditional brokerage territory. By securing updated registrations with the Financial Industry Regulatory Authority to act as an introducing broker, Gemini is building a regulated ecosystem that already includes derivatives, prediction markets, and AI-driven tools. While the company has yet to clarify its specific monetization strategy for the new stock service, the expansion signals a direct challenge to established platforms like Robinhood and Coinbase, which are similarly racing to become "everything apps" for personal finance.