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Nexo debuts crypto-linked card in Argentina

In a strategic bid to capture Latin America’s burgeoning digital asset market, Nexo has launched a dual-mode crypto card in Argentina. The product allows users to spend digital holdings or borrow against them as collateral, anchoring the company's regional expansion in Buenos Aires as it seeks to integrate crypto into daily retail finance.

Nexo debuts crypto-linked card in Argentina

The new card functions in both debit and credit modes, enabling users to swap between spending directly or leveraging assets without liquidating them. Transactions can be settled in Argentine pesos or U.S. dollars, with the app offering cashback rewards and interest on idle balances. To lead this push, Nexo has appointed Andres Ondarra as General Manager for Argentina, tasking him with overseeing local operations and deepening institutional trust. Ondarra, a veteran with over 25 years in fintech and traditional finance, steps into the role as the company establishes Buenos Aires as its regional hub for client support and infrastructure.

Argentina represents a critical testing ground for these payment tools, having processed approximately $93.9 billion in digital-asset transactions over the past three years. By offering fee-free ATM withdrawals up to $1,000 and foreign-currency spending up to $2,000 monthly, Nexo aims to bridge the gap between volatile crypto holdings and everyday liquidity. The move follows Nexo’s recent acquisition of the local platform Buenbit and a high-profile partnership with Argentina’s national football team, signaling a long-term commitment to a market increasingly reliant on dollar-linked digital assets to combat inflation.

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