Smith & Wesson Shares Surge as Handgun Demand Drives Revenue Growth

New product lines fueled much of this momentum, accounting for nearly 38% of total fourth-quarter shipments. CEO Mark Smith noted that handguns remained the primary driver of market share gains, even as the company successfully pushed into new categories like hunting. Despite raising prices by 4.3% for handguns and 4.5% for long guns, inventory levels continued to decline, signaling robust consumer appetite.

Financial discipline accompanied the sales growth. Smith & Wesson slashed its debt to $20 million from $80 million a year prior. Looking ahead, CFO Deana McPherson projects healthy industry demand through fiscal 2027. While the company anticipates mid-single-digit revenue growth for the full year, it expects a sequential dip in average selling prices during the first quarter as handgun pricing adjusts.